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HFR

Partnerships

Introducing the first ever LeBron signature shoe designed for women by women. The HFR x LeBron 16 Lifestyle shoe was created in partnership with Harlem’s Fashion Row–the game-changing fashion collective.

For the past decade, Harlem’s Fashion Row has worked to uplift up-and-coming female designers of color. Inspired by LeBron's belief that Women of Color are the strongest people on Earth, Nike called upon HFR to envision a signature sneaker that would embody a representation of strength specifically for women. The New York-based collective’s reimagined the LeBron 16 from the sole up.

The shoes available on the SNKRS and NTWRK apps.

Harlem’s Fashion Row was invited to Nike Inc.’s New York headquarters for the day. They partnered with Nike’s design team completing a series of projects that will be vetted by the sporting goods giant’s team. HFR wad invited to Nike’s world headquarters in Beaverton, Ore.,in January. We participated in a seven-month apprenticeship culminating in the creation of the capsule that includes footwear, apparel and equipment.

 

With Verizon as the proud sponsor, HFR-U was kicked off on September 29th, 2015 at Hampton University and progressed through Howard University, North Carolina A&T and ended at Clark Atlanta University. Guest panelist included, Elaine Welteroth, Teen Vogue Beauty & Health Director, Wouri Vice, celebrity stylist, Kimberly Goldson, fashion designer, Shawn Howell,VP Divisional Merchandise Manager and Shani Lawson, Macy’s Buyer with Julee Wilson, Senior Fashion Editor of Huffington Post, as the moderator.

BlackEnterprise.com concluded their New York Fashion week with “Harlem’s Fashion Row Conversation Series: Editorial Diversity Sponsored by Pandora Jewelry.” Danielle Prescod,  editor for  Elle.com; Nicole Chapteau, accessories director for Allure; designer Azede Jean Pierre; and creative consultant and freelance editor Rajni Jaques all shared their personal experiences with race and fashion. Brandice Henderson Daniel, HFR’s founder, moderated the panel.

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