Founder/ CEO Brandice Daniel
Harlem’s Fashion Row is a social company that provides a voice for multicultural designers; through a creative platform that enables these designers to sell and present their collections to key leaders within the fashion industry. HFR is committed to creating high-quality experiences, through unique, innovative and inspiring displays of fashion. It is a celebration of the fashion community that reflects the culture and personal experience of multicultural designers. It takes a village to raise an artist and HFR is that Village.
"Sometimes you find your purpose and other times your purpose finds you. "
In 2005, I moved to Harlem from Memphis with 2 suitcases, a doufle bag, and a place to stay for 2 weeks in search of my purpose in fashion. I had made my way to New York City! Now, all I had to do was figure out what was calling me here.
My job was good. I enjoyed working in production with intimate apparel, but it wasn't my passion. I knew there was more, but where the heck was it! Little did I know that a fashion show in a small restaurant in Brooklyn, would put me dead smack in the face of my purpose.
A fashion show in Harlem. That's it. That thought took me from my good spot watching models strut down the runway to a chair in the corner transported to the fashion show I would produce in Harlem.
Now, who in the world would be in this fashion show! Yes, B. Oyama! I had been working at his boutique for free to get experience on the weekend. I quickly figured out I didn't want to own a boutique, but I had built a great relationship and he knew me. He was the one person that could vouch for me.
I had one designer down. Only 4 more to go. Well, that was the tough part. They didn't know me and in New York City people needed to know you or have someone vouch for you before they trusted you with their brand. The brands they spent years building.
After being relentless and going back to the boutique owners over and over, 3 out of the remaining 4 said yes. The first show took place on August 17, 2007 at the River Room in Riverbank Park.
It was perfect! Well, it was except for the wet runway, the electricity that went out, and the epic meltdown I had right before the show. Yes, it was perfect because I had taken the cliff jump and started something from an idea.
The next year I started planning and specifically looked for African American designers and I had a huge problem! I could only find 5 or 6. This had to be a mistake. Where were the designers?
I soon learned that it wasn't a mistake. African American designers were grossly underrepresented in fashion. It was sad. It was infuriated. I couldn't sleep at night. I bought books upon books to help me understand. One of the books I bought was Blacks in the History of Fashion by Lois Alexander Lane. It all clicked. Lois Alexander Lane passed away the year I started HFR. Her goal was to preserve the African American legacy in fashion design.
Because of her, the Smithsonian now has a full collection of designs by African Americans.
I had found my purpose. I had found my reason for moving to New York. Now I had to figure out how to push this forward.
My first order of business was to connect with people who knew something about the fashion industry, so I asked Audrey Smaltz to be the first member of my advisory board. A miracle happened. She agreed. Each year, I found more designers of color, convinced more influencer to join our advisory board, and started to feel like I was actually making a difference.
In addition to fashion show, we launched pop up shop, blogger and editor events that allowed designers to connect with that audience, and we even started to get brands to sponsor our events. Thank God, because I had spent every penny of my savings pursuing this passion that I hoped would make a difference for designers of color.
My desire is the same. I want designers of color to have the same impact, opportunities, and connections as every other designer. Each year, I'm thinking of new ways to make this happen.
Every day, I'm speaking to designers and listening to what they need. HFR is a work in progress. We don't have all of the answers, but we are constantly in search of solutions. We will be satisfied, when designers of color can create profitable businesses from doing what they love, when we've convinced you to shop from these designers, and we've created a system that allows access to any talented desigenr of color to thrive despite their socioeconomic status.
We're a work in progress. You're welcome to come along for this incredible ride!
More From The Founder | www.BrandiceDaniel.com
Our first event at Jazz at Lincoln Center, showing the collections of four amazing designers. Target was our first sponsor.
Instead of the traditional fashion show, HFR opted for a fashion art exhibition at The Studio Museum in Harlem.
2009 HFR held its second fashion event at Harlem Stage honoring legendary designer, Stephen Burrows.
HFR's first event in Harlem at the River Room. Terrence and Rocsi of BET's 106 & Park agreed to walk in the show, which featured four Harlem boutiques.
HFR hosted its first fashion show at the Apollo Theater. This was the first time we featured a collection from Kimberly Goldson.
HFR celebrated its 5th year anniversary at Jazz at Lincoln Center. We honored designer Kevan Hall, Audrey Smaltz, and Ty Hunter.
Steven Kolb, CEO of the CFDA came to speak to an audience of fashion designers and professionals at the Schomburg Center for Research in Black Culture in Harlem.
HFR honored the legendary Beverly Johnson and designer Byron Lars. It was the 40th anniversary of Beverly Johnson's Vogue cover.
HFR featured a collection by Fe Noel for the first time, had a fashion design exchange program with Bermuda, and honored Tracee Ellis Ross at Pier 59. This was also the first year we produced an event in Los Angeles, CA honoring Kevan Hall and showing the collections of LA based designer Waraire Boswell.
HFR honored Swizz Beats and presented the collections of Kahindo Mateene, Terese Sydonna, Lois London and Bermudian designer, JRU.
HFR celebrated its 10 year anniversary uptown at La Marina. The event was featured in the New York Times as well as Forbes, and we honored Spike Lee as our Icon 360 recipient. Kimberly Goldson, Fe Noel, and Undra Celeste New York all presented their collections.
HFR held its first Black Fashion History Dinner at Red Rooster in Harlem. Teri Agins moderated a conversation with Dapper Dan and Shaka Chambers from Dyne.
Never one to forget her roots, Brandice Daniel made sure to bring HFR back to her hometown of Memphis, TN for HFR's 10th anniversary. Clayborne Temple proved to be the perfect venue for an event that featured a fashion show, Breakfast with Mikki Taylor, and a Mini Fashion Conference with Misa Hylton, Wouri Vice, and Julee Wilson.
In 2019, HFR kicked off the year with our "Next of Kin" partnership with IMG, a Fashion Summit at Google. We ended the year with a Designer Retreat at Nike's NYC HQ, Designer Breakfast hosted by The Gap, and our 12th Annual Fashion Show and Style Awards.
HFR partnered with LeBron James and Nike to launch the first LBJ shoe designed by women for women at our 11th Annual Fashion Show and Style Awards