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FASHION’S BEEN STUCK IN THE SAME OLD CYCLE
AND WE’RE HERE
TO BREAK THE MOLD
HARLEM’S FASHION ROW PUTS DESIGNERS OF COLOR AT THE CENTER—NOT AS A BOX TO CHECK, BUT AS THE CULTURAL DRIVERS THEY ARE.
BRANDICE DANIEL
CEO AND FOUNDER OF HARLEM’S FASHION ROW
BLACK CULTURE LEADS FASHION
BUT...
WE’VE BEEN EXCLUDED FROM THE ECONOMICS OF THIS $2 TRILLION INDUSTRY
WITH CONSUMERS DEMANDING
$190 BN
IN SPENDING TOWARD DIVERSE-OWNED BRANDS, WE’RE MEETING THAT DEMAND BY:
01
INVESTING IN DESIGNERS
02
GROWING THEIR CORE BUSINESSES
03
SECURING COLLABORATIONS
04
EXPANDING WHOLESALE ACCOUNTS
THROUGH A BLEND OF TECHNOLOGY AND AUTHENTIC HUMAN EXPERIENCES—FROM IMMERSIVE EVENTS TO OUR HFR & CO MARKETPLACE—WE’RE GIVING CONSUMERS ACCESS TO EXCLUSIVE PRODUCTS AND EXPERIENCES, CONNECTING THEM DIRECTLY WITH DESIGNERS OF COLOR AND DRIVING DEMAND FOR DIVERSE-OWNED BRANDS.
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WITH PARTNERS LIKE NIKE, MACY’S, AND NORDSTROM, WE’RE NOT JUST IN FASHION—WE’RE PUSHING THE INDUSTRY FORWARD.
NO BOUNDARIES, JUST IMPACT:
WE ASK INTERESTED INDIVIDUALS TO APPLY TO INVEST IN HARLEM'S FASHION ROW BECAUSE IT’S IMPORTANT FOR US TO ENSURE ALIGNMENT WITH OUR MISSION AND VISION, AS WE BELIEVE OUR INVESTORS PLAY A VITAL ROLE IN SHAPING THE FUTURE OF OUR WORK AND THE IMPACT WE AIM TO CREATE IN THE FASHION INDUSTRY.
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